An objective of most bloggers is to attract visitors and then to monetize the stream of visitors into an income. Setting and managing realistic goals or milestones are very important. Expecting unrealistic results will cause disappointment and end in another deadbeat blog.  Even if you do have realistic expectations it is useful to measure the success of your project with a Measure of Performance (MOP) tracker. We have developed a simple, handy excel spreadsheet that can help with this.

Download Excel / Zip file or pdf file

In large businesses, the most well managed projects are the ones that are measured and evaluated most often. For most global competitors, measuring or tracking once a month is not good enough these days….measuring daily is more common…and in some cases… hourly. In my opinion a startup blog that measures weekly or monthly makes the most sense. The file I made is based on monthly results, as our blog grows we may one day change it to weekly.